dripgraph · Newsroom
Brand kit and releases.
The dripgraph mark, its color and its releases — each release about something that is already live. dripgraph is a division of SNVRKOTICS LLC; for the parent company’s assets, use the SNVRKOTICS brand kit.
Brand kit
The mark and the color
dripgraph is a droplet as the lead node of a small graph, in one confident blue. Use it as it is; the mark carries its own color on any ground.
The mark
On light and on dark
Color
One blue, used sparingly so it stays signal.
Type
The wordmark is always lowercase, one word, set tight, with the “graph” half in dripgraph blue: dripgraph. On dripgraph the interface is set in the Apple system stack (SF Pro on Apple devices), so it reads as a clean, native product. Do not recolor the mark, and do not set the wordmark in a serif.
Using the mark
- Lowercase, one word. dripgraph — never Dripgraph, never two words.
- The blue is dripgraph’s. #2b5bff for the mark and the “graph” half of the word; do not swap it for the SNVRKOTICS accent.
- Do not alter it. No recoloring, outlining or effects, and nothing that closes up the droplet’s node.
- Credit the parent. dripgraph is a division of SNVRKOTICS LLC; say so where the relationship matters.
Releases
What’s shipped
Newest first. Every release is about something that is already live on dripgraph.
- dripgraph launches — a shoppable, linked-data archive of what artists wearStyle plotted as a graph of person, brand and garment, so every piece can be shopped and shared styles and brand share can be read across the archive.
- dripgraph opens the graph view: brand share, garment types and shared stylesThe archive read as connections — brand share across every piece, the garment types that recur, and the brands more than one person is actually seen wearing.
- dripgraph publishes its full brands directory, from the majors to the long tailEvery label the archive tracks, in one directory — a brand shows a real fit only once a featured person is genuinely seen wearing it.
- dripgraph opens SEEN, its get-featured program, to applicationsFeatured people can claim their profile and apply to join SEEN — the profile is theirs, and the pieces on it are theirs to correct.
Media contact
Reach a person, not a queue.
Interviews, comment or background about dripgraph, and requests to update or remove a profile, reach a person at snvrk@snvrkotics.com.
snvrk@snvrkotics.com